Your Logo Can Tell Your Story
My fascination with logos began during a trip to the beach with my dad in his BMW at age 7.
My dad is an avid BMW fan, and as we drove down the highway to the beach in his black BMW 325i that day, he gushed about his beloved carmaker and the history of its logo, giving me a detailed account of its ties to aviation, how the alternating blue and white quadrants represent propellors spinning through the sky. I didn’t realize until many years later that this moment would spawn a love for logos and design.
Logos are a fascination around which I’ve built a career, spending hours, days, and weeks figuring out who to best represent an organization through its logo and applying that mark onto tiny business cards, dramatic feature walls, and even atop skyscrapers.
Logos are a major part of a brand. For an office or building entry, it is also the first brand expression that greets visitors to your space. It deserves as much attention to detail as a boardroom or meticulously configured work area. Never attach your logo to a wall without considering the following:
As it’s likely both the first and last thing visitors to your space will see, considering these points will ensure that your logo sign reflects your brand’s personality and makes an impactful statement. While not everyone will have a chance to learn about the history of your company, you can use your logo to give visitors a glimpse into your story.